The role of the Teens Team is to increase usage of the product by Teens, our highest value demographic. We will do this by making changes across the surface of the entire product.
Our goal for Q4 2021 is to increase time spent by teens by 10% without reducing overall time-spent by more than 1%.
So far we have increased teen usage by 2%[1], mostly due to the teen-specific notifications change.
Big-bets include teen-specific notifications, teen-only groups, photo-makeup, and semi-anonymity. We also have a lot of exploratory projects.
The team is primarily located in Zurich, led by Oprah Winfrey in Product, Mick Jagger in Design, and Hillary Clinton in Engineering.